Ryan Heltemes ← Works
SCOUT
finds it
RAID
takes it
FORTRESS
holds it

Guerrilla marketing for the Proof Economy

Maverick’s Monkey Werx

Find it. Take it. Hold it.

For marketing a product when the budget is nothing and the only currency that counts is a claim you can prove. Three Claude Code plugins and a console that runs in a browser.

Investigation

SCOUT

The needle. Find the truth by looking before either other half acts on it — reconnaissance, intake, grading a research dump, establishing what a product can actually prove, and measuring what your last moves really did. It points at real ground; RAID takes it.

Offense

RAID

Take it. Built on one test: never fight where the money wins. Ads, head search terms and sponsorships are ground a funded competitor simply outbids you on. RAID finds the ground they can’t follow you onto — surprise, timing, niche depth, and being useful in a room you don’t own.

Defense

FORTRESS

Hold it. A linter that actually fails the build: every claim is either sourced or it is not published — an AI writing your marketing copy cannot invent a statistic if the guard exits non-zero. It also sorts what you own from what you rent, so a platform ban costs you a channel and not the business.

The console

Monkey Console

A page in your browser for the parts you want to see. It builds the pack all three plugins read, drafts copy from it, and checks that draft against your own claim register before anything leaves. Bring your own API key; there is no account and no server. It never posts — it writes an order and you sign it.

How it runs

Everything centres on a .monkeys/ folder of plain markdown at the root of whatever you’re marketing. The plugins read and write it, the console reads and writes it, and you can edit it in Notepad. Nothing owns it, so no part of this can hold your work hostage.

  1. Find what’s real. SCOUT reads the ground: who the buyers are, what they say, what the product can actually prove. In the Proof Economy, a claim with no source behind it is nothing you can safely say in public.
  2. Earn standing before you ask for anything. Enter the rooms your buyers are already in and be useful, with no links. The stage gates refuse to let you skip this, which is the step that otherwise gets accounts banned.
  3. Publish on ground you own, then cut it up for everywhere else.
  4. Then share it, where it is genuinely on topic and you have the standing to be heard.
  5. Keep what worked. Kill what didn’t, measured against real numbers a human wrote down.

A person signs before anything is posted. The console prepares a deployment order and stops. An agent with real tools carries it out afterwards. That gap is deliberate: a tool that could post is the one place a tired founder clicks through at midnight.